Digital Fairways

Digital Fairways is an advertising and marketing platform that connects businesses with golfers through an interactive mobile app. The platform includes more than 12,000 golf courses across all 50 states and combines digital scorekeeping, GPS technology, and real-time player tracking with full-color advertisements from both local and national brands. Golfers use the app to manage scores, explore course details, and compete with friends, while advertisers receive consistent, year-round visibility to an active and engaged audience. They were developed to bring together digital advertising and location-based engagement in a single platform. Their main service focuses on a mobile application that integrates GPS-enabled scorecards, multiplayer options, performance tracking, and branded ad placements. Advertisers can feature their businesses within the app on selected golf courses, with each ad including professional artwork, logos, and direct links to their websites. This design provides an interactive and efficient way for businesses to connect with golfers. Digital Fairways gives both local and national businesses the opportunity to advertise directly to golfers at an affordable annual cost. The app serves as both a helpful golf tool and a marketing channel. Golfers gain access to more than 12,000 golf courses across the United States, which allows advertisers to reach their audiences with both national coverage and local precision. This combination helps brands establish consistent recognition among a loyal and relevant user base. They improve the golfing experience with an advanced digital scorecard that displays details such as par, yardage, and handicap for each hole. Supporting up to four players, the scorecard encourages interaction and competition. Golfers can also review their statistics over time, tracking performance trends, average scores, and best rounds. This feature encourages long-term engagement and enhances value for advertisers through repeated exposure. Digital Fairways incorporates accurate GPS and satellite imagery to give golfers a real-time view of every hole. The app allows users to analyze distances, study course layouts, and plan their shots effectively. Personalized profiles help golfers add photos, handicaps, and personal information, creating a more connected and enjoyable experience. They also integrate with the Golf Handicap Information Network (GHIN), allowing players to record their scores directly within the app. The My Clubs feature enables golfers to manage virtual golf bags, track equipment, and adjust their settings for each round. These tools keep users engaged and create more opportunities for advertisers to reach their audiences effectively. Digital Fairways offers 12-month advertising campaigns that deliver long-term visibility. Each advertisement is professionally designed, fully clickable, and directly linked to the advertiser’s website. Businesses can request up to four ad updates per year to reflect seasonal changes or new promotions. These clickable ads generate measurable engagement, allowing advertisers to assess their results and adjust their marketing strategies. They provide national coverage with the option to target local markets by choosing specific courses or regions. Golfers spend several hours per round and often play multiple times a week, offering repeated exposure for advertisers in an environment of trust and engagement. Digital Fairways is focused on delivering a seamless and secure user experience. Golfers can log in using mobile number verification and navigate a simple, intuitive interface available on both iOS and Android devices. Through a blend of technology, accessibility, and interaction, the company continues to connect golfers and advertisers in a meaningful way that supports the sport and strengthens business relationships.